The White Book. One hundred and fifty shades of white. A publication dedicated to paper, the material that carries ideas, conveys messages, protects products, and gives form to contemporary packaging. In a world seeking alternatives to plastic, certified paper takes on new significance: as a renewable raw material, a medium of communication, and a packaging solution with a meaningful environmental advantage. One hundred and fifty different personalities. One hundred and fifty distinct textures. One hundred and fifty ways to express, package, and communicate. A timeless material. A material more relevant than ever.